AdvertisingAge- Digital Next

Rethinking the Way We Buy and Sell Display Ads- Bryan Wiener 04-06-09

Display advertising: Can it be both a branding and a performance marketing tool? I'd argue yes, but not at the same time. And that's where some of the recent debates over the art-and-science approach to display have gotten it wrong.

You see, we need to rethink the way we buy and sell display advertising in a way that clearly distinguishes between various marketers' objectives -- whether that is direct response (e.g., e-commerce sales or generating web leads) or enhancing the brand (influencing purchase intent, favorability ratings, etc). We'll be best served by treating it not as a hybrid but as two different tactics... ...

READ THE WHOLE PASSAGE IN http://adage.com/digitalnext/article?article_id=135813

FOR UNDERSTAND "Display ads", SEE WIKIPEDIA http://en.wikipedia.org/wiki/Display_advertising

Creative Media in IMC (7) - Skype

http://www.skype.com/intl/en/download/skype/windows/
For the advance of instant internet communication, MSN is not longer be the most powerful free APP for public. Skype helps us to easily have the conversations ( talking face to face) that make a difference to you, every day.She has bigger video, best-ever sound and juggle conversations.

Main features:
-Free Skype-to-Skype calls.
-Call phones and mobiles, send SMS.
-Free instant messaging.
-Voicemail.
-Free video call.
-Forward calls to a phone when you're offline.

This kind of video conferencing APP will become more and more popular as the speed up rate of internet access.Therefore we can predict that "skype" (and other similar APP) will act as the trendy adverts media in the future.

Print ads- Philips lightpen

Check to view the bigger version...

Tagline: "Design the light you need"

The drawing of light is beautiful in both concept and visual. "Design the light" sounds eagerly and lovely. For these three ads, the last one is the most beautiful, and others show the functional concept more clear.The only thing I want to ask is that why used the word:"you need"; I guess "you want" or "you like" maybe make the thing more in dream and perfect.

Advertising Agency: DDB MilanExecutive Creative Director: Vicky GittoArt Director: Hugo GallardoCopywriter: Elena CarellaPhotographer: Giovanni pirajno

Greenpeace: a Reaction

" Your action has a reaction. "

Advertising Agency: TBWA\Vietnam

Creative Director: Birger Linke

Art Director: Marge Albito

Copywriter: Fanindra Jain

Photographer: Teo Studio

Retoucher: Miracle Factory

Published: December 2008

I like the first piece of this set of print ads. The tagline showed each of our engining activities also caused a related injure in the world; the sentence is simple ,but clearly communiate the message.
Also the gaphic in the ad gives the feeling of destroy , sad and non-hopeful.However the transfomation of displaying the words( Let the... ) are so good for read and appreciate in visual.

For these two , I still like the mood and fine art direction in the advertisments, but the meaning of graphics is not understood to see the theme: Bulbs and Junk mail.

Promotional Mix - PR Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.

advantages :low cost, and credibility (particularly if the publicity is aired ). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure.

disadvantages : lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be truthful.

See more form Wikipedia

My first Ad awards book

Pageone New handhold Bag (IN/ NOT IN the book)
Free attached labels

I am THE MASTER OF this book

My first Advertising awards Book: " The one Show Advertising Vol.29 "


That's so great to own my first Ad awards book; I know this is just the begining. Many people have challenged me that I am not talent in design, even today rare opportunity I can't catch. But, for me, becoming a ECD is my life goal. I understood I am not the smart one and lucky one, therefore if I want to be better than others, I am willing to pay double/ triple to achieve what I wish. In this half and one year studying in design, I have earn the most respect and mind within these 20 years. No matter what is the tmr , I am still boni, a strong determination and persist in myself.

HAPPY THE 100th POST!

Samsung CCTV-Wide angle

Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe Kim
Published: December 2008

These advertisments are able to draw attention but I think these are little creepy. The fine production by photoshop is appeciated however the monitor is too small and I need to zoom in to read. The exaggerative expression style helps the ads to show the core message clearer.

Ad strategy: Consumer is designer!

2009 Pringles " Design your own can"

http://popart.pringles.com/cancreator/home.php

http://www.myheinz.com/

This ad strategy has been used many years ago, but it is still work for our customers who like to have personal design, create their own product and enjoy the process of expression themselves. However, the channel of this strategy has changed due to the advanced uploading technic through the Internet. In the past time, coca cola used competition format to please the consumers to draw their design on paper and send the application letter to coco cola department.

Letter is the first generation for this ad strategy; the next is email, and nowadays we are enjoying this promotion method in the website and get the immediate response.

An idea- You Can't stare me!

http://9gag.com/gag/4425/

Even the production is simple, but the visual effect is great!I really feel that I can't stare the lady's eyes. That's interesting and magical. I think this execution can be transformed in an idea of adverts.It will be attractive and clearly show the statment:" You can't stare me!"

Handhold Bag design

After I purchased in a shop, I am quite expected about her paper bag design (soft and plastic one is not my cup of tea). Packaging is one of the media for a brand steadies her brand image and style. In my view, it is basic and effective design for a successful brand.

In addition, media marketing also is my favorite area in advertising. Therefore I have collected many good examples for references. The above photos of bag design are from http://9gag.com/; the first one I like most.

Design Process- Double diamond

The double diamond diagram was developed through in-house research at the Design Council in 2005 as a simple graphical way of describing the design process.

Divided into four distinct phases, Discover, Define, Develop and Deliver, it maps the divergent and convergent stages of the design process, showing the different modes of thinking that designers use.

Discover:The first quarter of the double diamond model marks the start of the project. This begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified.

Define:The second quarter of the double diamond model represents the definition stage, in which interpretation and alignment of these needs to business objectives is achieved.

Develop:The third quarter marks a period of development where design-led solutions are developed, iterated and tested within the company.

Deliver:The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalised and launched in the relevant market.

This is very useful diagram for us to understand the status of designing; go http://www.designcouncil.org.uk/en/About-Design/managingdesign/The-Study-of-the-Design-Process/ to get the details.

Creative Media in IMC (6) - 3D exhi

Advertising can be like that?

http://www.beolounge.com/

Beoloung is part of the features of Bang-olufsen Co.

HK Polyu has done the project with her: http://www.bang-olufsen.com/

In beolounge.com, you can enjoy the free exhibition of the Bang's Products with explanation from the guides. The 3D technology is wonderful to show the products in the high end and profession image, however the loading time make people be bored.

I think in the future internet world, the upload and download speed must become faster, and this type of 3D Promotions will be as welcome and popular as the flash- based website nowadays.

Designer-Point of view: Ice CD Driver

The feeling of ice- Mr Leung Kwok-shing

(Freedom has served in product design and design teacher for eight years)

Melting of the ice and start the CD-ROM drive are irrelevant to the two areas together, it redefined the music of today's CD-ROM: As one generation of the popularvinyl (黑膠唱片)functional features have been in transition for the collection, the face of the current trend of MP3, CD-ROM will suffer the same fate? Leung Kwok-acrylic acid into a solid hand-made ice each photosensitive players, CD-ROM drive instead of selling music player function, but through a transparent material to be used as rotating to the consumer to see the CD-ROM and CD-ROM design itself, and strengthen the Value, collection of specific ownership and feel the music. Agree with the aesthetic view of this CD-ROM drive, is the identity of its own way of life and attitudes. At a consumer products through design, becomes meaningful.

That's what vincie talked with us about the " point of view" of each designer.To apply their values, believe and thought in their design for convinceing , affecting and attracting others in the world.