January 23, 2009

Semiotic and pragmatics

Semiotic and Pragmatics are essential knowledge for advertising,
especially in print advertisment. ( S-符號學 P-語用學)

The following page is copied from a book,
called "Copy of Print ad- Study in Semiotic & Pragmatics", from Taiwan
(平面廣告文本之符號學與語用學研究-何智文).

This book is quite difficuit for us,
so I just read a few sections and selected these two pages for all you.
>>by at

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