ads of the world 08- Film winner

IT is too painful.
So Impressive



I dont know exactly what the org is about,But ... (http://douleurs.org/category/ils-agissent/)

This one minute film touched my heart,the sad feeling can't be covered until now.
How great the advertising team have done!

Learn to fly - Impressed me

Learn To Fly from Christian Letruria on Vimeo.

Animal's capabilities are gifted, but they still need to learn.
How about a human?

What potential I have and you own?
Have you thought you also can be another Li Ka Sing, Royec Yuen or....?
Nothing can be achieve if we don't learn to use our abilities.
So...

learning to be powerful ! learning to be successful!

"RSIZR"- lets you intelligently resize your images

A good photo can be an good print ad.
There is no doubt that photography is professional skill.
But... after you watch this video,
you will imagine the software can help u become a photographier....

Too amazing!

Sometimes, we cant disagree that money can help us to ease much of difficulty;
and powerful softwares can replace our technical skills in design.

http://rsizr.com/about/gallery/

DDB Swimsuit 2009calendar

As a supporter of the National Advertising Benevolent Society (NABS),

DDB was asked to contribute a submission to their annual calender.

"Swimsuit Edition" was this year's mandated theme.

Advertising Agency: DDB Vancouver, Canada

Executive Creative Director: Alan Russell

Creative Directors: Dean Lee, Cosmo Campbell

Art Director: Chris Moore

Copywriter: Jarrod Banadyga

Photographer: Philip Jarmain

Retoucher: The Orange Apple

_________________________________________

"DD and B" is in the pic impliedly and skillfully.^^
Interesting and sexual impression for audiences~

"Catching your eyes, right?"
As an world-class advertising agency, this calendar showed its value.

Semiotic and pragmatics

Semiotic and Pragmatics are essential knowledge for advertising,
especially in print advertisment. ( S-符號學 P-語用學)

The following page is copied from a book,
called "Copy of Print ad- Study in Semiotic & Pragmatics", from Taiwan
(平面廣告文本之符號學與語用學研究-何智文).

This book is quite difficuit for us,
so I just read a few sections and selected these two pages for all you.

Print ad of IDB (Milk Co.)

Advertised brand:Israek Dairy Board
Advert title: Milk builds bones
Advertising Agency: Regev Kavitzky Tel Aviv Israel Agency
website: http://www.rk1.co.il
Creative Director: Eran Barkan
Art Director: Boaz Goldenberg
Copywriters: Shuly glanz, Yair Sheinberg
Photographer: Yaron vinberg

Personally, I like the content in the photo which clearly tells that " Milk builds bones".
But , is it too sad and serious because of the background color?
I guess this ad is using warning expression;
it convinces the parents ought to buy IDB Milk for protecting their children health.
Besides, the headline "Milk builds bones" is as if too much to describe the meaning of photo.
More positive feelings should be added in the ad; and the headline can be little smaller and placed under the brand logo if the client really require to attach.

Targeting your topic of Graduation project

As I known that some classmates are still thinking their topic of final project, I would like to sharing my experience for targeting my project content for all you.

This article is from an advertising design book,
titled "Marketing & Promoting Your Work"- Maria Piscopo

STEP 1 : Target your markets

1.By style
2.By industry
3.By usage

These three directions are inspirational for me to take project subject into account.

I hope this reference are also useful for you.