MUJI Play in website

http://www.muji.com/playmuji/
Client: Muji
Agency: tha ltd.
AD/Designer: Yosuke Abe
Designer: Erica Sakai
Programmer: Taro Hanamura
Production Company: tha ltd., Monster Ultra

The "Play Muji" homepage is essentially an active calendar where each day features a video clip highlighting characteristics, usage and/or design of a specific Muji product. Each day's item also comes with a direct link to the company's online store to purchase it. Additionally, you can choose from several musical selections as your browse and download a Play Muji screensaver to access the calendar from your desktop.

This is the new idea for displaying products in the website with playful way for attraction.
But , in fact , the loading is quite slow; we should be patient to wait for each section.

For the last lesson - 4P, one of them is "Place".
As internet becomes a common and indispensable media for people,
many corporation trend to using "Online Order" as one of the distribution channels.
Therefor website also be counted as an efficient "place" in market planner's mind.

SWOT analysis -tutorial lesson in 0203

SWOT and 4P are the major area of today lesson.
What SWOT is for analysis? Which P pP p are the keys for marketing department?

Product , Price, Place and Promotion need to be well planned in a strategy plan from an
successful marketing planner, which decide an business can be a winner or a participant
in this competitive market.

After understood the basic structure of how a business run an advertising campaign
with marketing department, I feel I am just a small potato in this world-class
commercial competition.

The world’s smallest full-page printer

Recommend :A Updated USA Infor/Techni Website: http://www.usatoday.com/tech/default.htm

As a creative worker, it is essential for us to obtain the fresh and up-to-date information.
The design concept always come from our daily life,
hence how new sources you can get, how innovative ideas you can gain.


-------------------------------------------------------------------------------------------
"Introducing the world’s smallest full-page printer"

PlanOn, the makers of the award-winning Docupen portable scanner pen, have just announced the availability of its PS910 PrintStik ($299.99), billed as the world’s smallest full-page printer. It's just 1-inch (height) x 10.75-inches (width) x 1.9-inches (deep).

While a USB 2.0 port is available, this 1.5-pound mobile printer also supports Bluetooth connectivity to wirelessly print from devices such as BlackBerry smartphones and laptop computers. A built-in rechargeable Lithium-Ion battery (included) powers the printer.
Whether you’re in your car, at the airport or in a hotel room, on-the-go types can now print emails, documents and images on-the-spot. PrintStik uses Planon’s Advanced Thermal Technology, and can print up to 3 smudge-free pages per minute on thermal paper (a 20-page self-contained thermal paper cartridge is included).

But supplies can be pricey. Replacement thermal paper rolls cost $24.99 for a 3-pack. Full technical specs and photos are available here.
By Marc Saltzman

Photo: PlanOn"

Package for Gift in CNY

After Chinese New year festival,
I guess you and me have had some boxes of Chocolate , candies or cookies Gift at home.

Right?


Which one is your favorite? My favorite must has inside and outside beauty.^^
Therefore the packaging can't be disregard.
The above paper bag is cutie and suitable for the atmosphere of CNY.

Do you know it is belong to which brand?

.

.

.

The answer is....

A reason for my appreciation ( of KeeWah package) is that the traditon bakery store
appropriately used the modern and young paintings ,mixed up with Chinese children.
The major target audiences are who; I think you see it.