http://www.muji.com/playmuji/Client: Muji
Agency: tha ltd.
AD/Designer: Yosuke Abe
Designer: Erica Sakai
Programmer: Taro Hanamura
Production Company: tha ltd., Monster Ultra
The "Play Muji" homepage is essentially an active calendar where each day features a video clip highlighting characteristics, usage and/or design of a specific Muji product. Each day's item also comes with a direct link to the company's online store to purchase it. Additionally, you can choose from several musical selections as your browse and download a Play Muji screensaver to access the calendar from your desktop.
This is the new idea for displaying products in the website with playful way for attraction.
But , in fact , the loading is quite slow; we should be patient to wait for each section.
For the last lesson - 4P, one of them is "Place".
As internet becomes a common and indispensable media for people,
many corporation trend to using "Online Order" as one of the distribution channels.
Therefor website also be counted as an efficient "place" in market planner's mind.
No comments:
Post a Comment