PizzaHut Brand image

PHD Cool? PHD is belong to PizzaHut corporation, launched since 2006.

D stands for delivery.

Pizza Hut can court as general class food brand, familiar with by most HK people.
But how about PHD?

Personally, I think the image of PDA in the above banner doesnot match with
current style of PizzaHut. Perhaps, It wants create new prospective to customers.
However the idea impression is what?
The black mouth and glasses can not communicate the friendlyfeeling,
and also can not show the cool and trendy image for delivering staff.

It is little bit strange.
http://www.howhigh.ca/work/enviro/phd

Alan Chan - HK successful designer

(The article is from HK magazine No.768 , free magazine, placed in PageOne cafe.)

Alan Chan is famous as his rebranding project of FaiWood.
The interview in the above showed how Alan is, special and humor.

"You have to believe yourself so completely
that your crazy suggestions sound reasonable."

Trust me! - Tell yourself again and again before enjoying your presentation.

"Design requires talent."

So am I?

Mc Copywriter: They are different!

McCafe is another marketing line from McDonald's,
which is not the news for you and me.
butttt

Have you been attentioned to the advertising ideas of McCafe?

The premium roast coffee , taste good?

Undoubtedly, that is not what I want to say.
If you are smart enough, Let's guess what is the point of this Mc Cafe copywriting .

Bingo!

For the same meanging: "睇熱呀!" of two statments.
Copywriter told you "They are different!"

The key is "I'M HOT".

haha~
You got it! ... or You get It?

Last five days for first presentation

Five 4 three 2 1...

it is so fast for the last one week!

my Classmates, everything go well? I am not fine= =
The final year project is so important for us,therefore what is the topic is difficuit to choose.
Also... only 1-2 weeks arenot enough for me to understand the phenomenon...
so... how can i discover some creative and fresh points...

I have read some advertisting books within these few days;
Some of them are relevant to "communication mix", also called " Marketing mix".

Advertising elements:Strucure for Integrated Marketing Communication (IMC):

These two pages are essential advertising knowledges. They are my Love!

If you think you will be a copywriter,...

Let's join this year competition of Literature Prize!
Deadline: 2-16
http://www.ylaa.info/
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I hope I can spend some time for joining this competition,although the winning opportunity
is so low.
But, as I said before: Catching your chance of life!

Flash x ad can be like that:

Surprised!

This animation is creative and cute.
Although the ideas of match character and using window as background are not fresh,
the application and expression detail in the animation is surpisingly attractive.

Cool. I really want to learn how to do it.

Flash X Drawing can be like that:

Funny sharing

In fact, I think it is an effective way to promote your designed characters,
since some people watch Youtube for fun.

PizzaHut 09 @china Web ad

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(http://www.pizzahut.com.cn/phcda/minisite/2009cny/index.html)


Nice!
In PizzaHut.com.cn, there has an interesting and interactive website ad event.
You can say your 2009 dream through the website;
and the most attractive point is you can be a prize winner to earn a mobile phone.
So... what are you waiting for? Come on and post your wish.

On the other hand, the flash effect and instant posting are another appreciation.
That is an fresh idea for attract people who like to make a wish and let others know.

Yahoo- categoric advertising Searching

www.yahoo.com.hk

(purple one)

Recently, I discover the new searching catalog in Yahoo search engine.
It's curious for me so that I have typed some brand name for trial.
Unfortunately,I cant really get the use of it.

A part of the results are out-dated and mostly are the ad in website.
Actually, finding some print ad is what I want to do.
Therefore I am doubted about this new searching function;
please discuse with me if you are also interested in.

Catch your chance!

Graduate of SD PolyU-disinlok

(Milk magazine 22th Jan,2008)

Each time, I read the articles of SD graduates from the mass media; I am so proud of them.

It makes me so excited to expect my future after graduated at School of Design. In fact, however, I understood that not every design students can be lucky to be well known by the public. They are not bad,but they lack a chance.

To be honest, the prospective of our future is worried.But in my view, what we should do is seeking after a chance, emerged unawaredly in different time. Hences, we should well prepare ourselves and be 24 on-call for a chance of life.

What is CI ?

For advertising studies, we always hear a short term: "CI".
Hey, boys and girls.
Do you know what is CI?

"C" does not stand for Creative; "I" not for Ideas...
So CI is... Corporate Identity which is simplified said as what we called Company logo.

(From WiKiPEDIA)
In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
....

Corporate identity is often viewed as being composed of three parts:
Corporate design (logos, uniforms, etc.)
Corporate communication (advertising, public relations, information, etc.)
Corporate behavior (internal values, norms, etc.)
....
more info:(http://en.wikipedia.org/wiki/Corporate_identity)

I known that some classmates plan to build personal brand for final year project.
Therefore ,I guess these three parts are vital for all you.
Please be familiar with CI before working out your proposal.

+oil

Japan Google Map

Sometimes we cannot argue that
Japan technical is more fresh, inovative and updated among the Asia.

Have you see this 3D real case Map?
I feel fun when i am using this Google Japan map.It is just like playing computer game in the real environment.
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So real experience in the Internet!

<--- flash controlled

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the view angle changing by your mouse

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http://maps.google.co.jp/maps

WebAward Internet Advertising Competition Awards

As an ad. design student, we should know more ad. awards in the world.

The WebAward Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising.responsible, and showcase the award winning Internet advertising.

Medium :

Online ad ( Banner, Pop-up, Interstitial, or floating ad not created in rich media format)
Online campaign (Banner, Pop-up, Interstitial, or floating ad not created in rich media format)
Rich media Online ad (Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology)
Rich media Online campaign (Banner, Pop-up, Interstitial, floating ad using Flash or similar technology)
Email message (ad delivered via email)
Email message campaign (ad delivered via email)
Online Newsletter campaign
Websites* (website, microsite or landing page used in advertising process)
Interactive application (executable file delivered online)
Integrated ad campaign (campaign using two or more of the above online media)
Ads -that the Client Did Not Pick

MORE INFO:http://www.iacaward.org/iac/