What is CI ?

For advertising studies, we always hear a short term: "CI".
Hey, boys and girls.
Do you know what is CI?

"C" does not stand for Creative; "I" not for Ideas...
So CI is... Corporate Identity which is simplified said as what we called Company logo.

(From WiKiPEDIA)
In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
....

Corporate identity is often viewed as being composed of three parts:
Corporate design (logos, uniforms, etc.)
Corporate communication (advertising, public relations, information, etc.)
Corporate behavior (internal values, norms, etc.)
....
more info:(http://en.wikipedia.org/wiki/Corporate_identity)

I known that some classmates plan to build personal brand for final year project.
Therefore ,I guess these three parts are vital for all you.
Please be familiar with CI before working out your proposal.

+oil