Multimedia -Yahoo ad in browser

Have you seen this transparent and moving ad in browser from Yahoo homepage?

Since we are learning some multimedia skills from Keith, I write this post for relative subject.

I think this ad is posted in the good time,as today is Valentine's Day.
It communciates the correct tone and message for young people or adult
who don't have dating today and stand infront of computer for surfing some fun.
Therefore if you are the right target audiences,
you can read the question-"Are you finding?" in deep.

Image building in marketing veiw

8 Image-Building Tips
(Put a positive spin on sales by creating a professional image. By Kim T. Gordon October 21, 2004)


1.Choose a great company name.

2.Answer professionally.

3.Record a professional-sounding message.

4.Become an expert at describing what you do.
Write down a single, clear sentence that describes what your company does. Then memorize it and repeat it in every contact with prospects, from networking to cold calls. Being able to describe your business in a consistent, memorable fashion is a great way to position your company in your prospects' minds.

5.Start with a stationery package. To stand out, coordinate two-color business cards (black ink plus a second color) with letterhead and matching envelopes. Add a distinctive logo with help from your printer or a graphic designer. Then use your logo on all your printed materials to maintain a consistent visual image.

6.Create a company brochure. This single tool must convey that your company is solid and stable, communicate the benefits of selecting your company and create a distinct visual image. Examine your principal competitors' brochures to assess the formats they use and their key selling points. When developing your own brochure, production quality is critical to the success of the piece--and to your professional image. So be certain your company brochure can stand up to those of your largest competitors in terms of design, readability and paper quality.

7.Polish your forms.

8.Tie in presentation tools.

See more in http://www.entrepreneur.com/marketing/marketingbasics/marketingmaterials/article73352.html
...and "4,5,6 "are what i agree more useful for us.
I am doubted that do other pizza brands have their professional brochure? =Menu?

IF U KNOW the answer TELL ME~ THZ

Segmentation- Lifestyle

In my view, lifestyle analysis is the difficult part of segmentation.
Therefore I found some books for references.

"Advertising for media planning" - (strategy planning I P.167)

Lifestyle analysis tools:

1. Storyfinder ( this is what vincie guided us to do and showed examples before)

2.Buying Styles

3.Leisure Styles and Consumer Innovators
( good for select appropriated media)
( "consumer innovators" = = I think it means new trend and new entertainment....)

4.Focus Group
( e.g The men drinking beer in bar)

Lifestyle understanding is very suitable for modern consuming behaviors,
since what customers want is not only the quality of the product.
That's why image building ad campaign is so important for commercial society.

And...
I am working hard for my" image building campaign" for Pizza-BOX.

+OIL MY FDS

Segmenting & targeting market -tutorial lesson in 0210

In the past, we just simply set the target audience as xxxX ,but we have not understood how
can dedicate the audience more properly and successfully.

Today we known that consumer market is like a circle pie, which is able to be divided by
serveral segmentation criteria : Demographics, Psychographic, Gergraphy, Usage rate and Benefit sought.

Coming up with targeting market after market segmentation,
I meet the Design Principle-80/20 again.
The below page is from a Tai Wan design book, called "Universal Principle of Design"

This is an effective method for design ,marketing and also advertising.

SwOt AGain -TW

From TW MBA Lib
http://wiki.mbalib.com/w/index.php?title=SWOT%E5%88%86%E6%9E%90%E6%B3%95&variant=zh-tw

You can see the data in the web,so I just post the title and my focus out .


-SWOT模型含義介紹


-SWOT分析步驟

(This 3D chart hasnot meant in the last lesson, but it is important for analysis in mind.)

-成功應用SWOT分析法的簡單規則

-SWOT模型的局限性

-SWOT分析法案例分析
( this is useful for us to understand well what is SWOT and how it can apply in real business)

Final Pj: my SWOT

Pizza-BOX SWOT Analysis Chart

After discussing with Vincie, I got that the "S" in my analysis isn't strong enough
for finding the unique selling point for Client. Therefore I need to work out the point by
using my research within this two days.

Group Pj- 7Days Tissue Research

Mindmapping

Reference website: SEIKO-http://www.seikopmc.co.jp/english/info/med.html

Study in tissue project-http://subject.jccssyl.edu.hk/subjects/geog/project/02_03/2B03.ppt

7Days and VIR JOY are two tissue brand which our group is focusing.

public space-> playgd --> ad.

The idea of making public spaces more playful is the brainchild of artist Bruno Taylor. In this project, he modified several London bus stops with swings to brighten the day of busy commuters. Nevermind the smell, the noise, or that dude rubbing up against you—a swing set at the bus stop would melt away all of the stress associated with public transportation. That is until you get a little too carried away with the swinging motion and knock out someone walking behind the bus stop with your ass. On the playground that's detention—in the adult world it's called assault.
http://iphone4.tw/forums/60507-post1.html