In the past, we just simply set the target audience as xxxX ,but we have not understood howcan dedicate the audience more properly and successfully.
Today we known that consumer market is like a circle pie, which is able to be divided by
serveral segmentation criteria : Demographics, Psychographic, Gergraphy, Usage rate and Benefit sought.
Coming up with targeting market after market segmentation,
I meet the Design Principle-80/20 again.
The below page is from a Tai Wan design book, called "Universal Principle of Design"
This is an effective method for design ,marketing and also advertising.
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