Image building in marketing veiw

8 Image-Building Tips
(Put a positive spin on sales by creating a professional image. By Kim T. Gordon October 21, 2004)


1.Choose a great company name.

2.Answer professionally.

3.Record a professional-sounding message.

4.Become an expert at describing what you do.
Write down a single, clear sentence that describes what your company does. Then memorize it and repeat it in every contact with prospects, from networking to cold calls. Being able to describe your business in a consistent, memorable fashion is a great way to position your company in your prospects' minds.

5.Start with a stationery package. To stand out, coordinate two-color business cards (black ink plus a second color) with letterhead and matching envelopes. Add a distinctive logo with help from your printer or a graphic designer. Then use your logo on all your printed materials to maintain a consistent visual image.

6.Create a company brochure. This single tool must convey that your company is solid and stable, communicate the benefits of selecting your company and create a distinct visual image. Examine your principal competitors' brochures to assess the formats they use and their key selling points. When developing your own brochure, production quality is critical to the success of the piece--and to your professional image. So be certain your company brochure can stand up to those of your largest competitors in terms of design, readability and paper quality.

7.Polish your forms.

8.Tie in presentation tools.

See more in http://www.entrepreneur.com/marketing/marketingbasics/marketingmaterials/article73352.html
...and "4,5,6 "are what i agree more useful for us.
I am doubted that do other pizza brands have their professional brochure? =Menu?

IF U KNOW the answer TELL ME~ THZ