Segmentation- -My seg. for Final project

Pizza-BOX target audient: segmentation

The method is used from my research and what we learn from Vincie's ad tutorials.

Lifestyle / Benefits / Motives /Purchase style/....

And my final descriptors for Leisure style are: Leisure style, Dietary style, Activities hobbies

Youtube for business- 3 types of video

As in the last post i mentioned, uploading entertaining video in youtube is a way to promote your brand by arousing awareness and inducing debate with low payment.

In fact, advertising videos in Youtube aren't only funny and playful; they also can be....

The book i showed summarized the advertising videos to three types:

1.Inform and sell

2.educate and sell

3.entertain and sell

Therefore, the next time when you choose youtube in your marking mix planning,
"Inform" and "Educate" are another categories for you to design.

i love Apple.... ... 's Advertising

boni: That is not magic; this is ad!

This video is so impression and effective ,entertaining both the consumers and Apple' .
It is produced from an fresh idea company, Marco Tempest, blending of technology and illusion creates the magic of tomorrow, today. Excite the audience with a performance by the world's premier technoillusionist. http://www.marcotempest.com/#

That's chic, stylish and efficient media for advertising in the modern market.
How sucees this video do, you get the picture.

Segmentation- Understand consumers

marketing segmentation study again, the aerial view of understanding consumer
Making it happen! READ ME!

To comprehend the clients need always is a challenge, in the businessmen view.

Therefore we can understand why there has so many people
working in research and data collection firms.

On the other hand, we should see the cause that many companies support free service for
attracting a new consumer on the street.
The objective is clear , enriching their consumers database for analysis.

" How much you can understand your clients; how much you can trick them."

boni * do u know what is KCV- stand for Key Consumer Value: what the consumer important need anf wants

TOP 10 SLOGANS OF THE CENTURY- Adage

As we are preparing our final project with a brand, I find the references for Ad slogans.
The following is from adage.com ; I hope it is useful for your inspiration.

There is no doubt that a good advertsing platform statement can lead a success of the campaign.
Therefore we should take our choice into account and think thrice before you work out.

TOP 10 SLOGANS OF THE CENTURY
Diamonds are forever (DeBeers)
Just do it (Nike)
The pause that refreshes (Coca-Cola)
Tastes great, less filling (Miller Lite)
We try harder (Avis)
Good to the last drop (Maxwell House)
Breakfast of champions (Wheaties)
Does she ... or doesn't she? (Clairol)
When it rains it pours (Morton Salt)
Where's the beef? (Wendy's) HONORABLE MENTIONS

HONORABLE MENTIONS

Look Ma, no cavities! (Crest toothpaste)
Let your fingers do the walking (Yellow Pages)
Loose lips sink ships (public service)
M&Ms melt in your mouth, not in your hand (M&M candies)
We bring good things to life (General Electric)

http://adage.com/century/slogans.html

After Effect Adobe Tutorial 1609

(Is it really from Affect Effect? So amazing)

Today we have a workshop for learning After Effect in 12/F Mac room.
Generally , Keith introduced the formats of video and animation:

( 72 dpi ) is a must. (mp2, mov, avi) are the suitable export format for our video....

Transform is the basic moving action for us to start using AfterEffect.
We look forward to meeting the challenges in next lesson.

Below demo is my research for expected learning effect.

Curtains for After Effects 1.4 review
Task: Creates effect of fabric rag, flags, gauzy curtains, heavy tableau curtains.

http://rbytes.net/software/curtains-for-after-effects-review/

Segmentation: AIO Stand for....

Another definitation for lifestyle segmentation....

From a book: Advertising Procedure-16th Edition

Section: Tarket marketing

"One approach to determining Lifestyle characteristics is to identify consumers'
activities, interests, and opinions (AIO)."

So....AIO stand for activities/ interests / opinions

Actives: Hobbies, Leisuretime preferences, community involvement, social events

Interests: Family orientation, sports, media usage

Opinions: Political preferences, views on social issue

A Big Rose on ur Head

It is so beautiful that make me to be unable to withstand posting it forsharing.

I agree the writer said this design is so sweet to get all girls' heart.

boni : "Placed with your hair ,but Held with your heart."

I prefer receive this big rose more than 101 Roses in V.Day. Do u think so?

This article is caught from MilkX Magazine: Issue30 (0209)