Segmentation: AIO Stand for....

Another definitation for lifestyle segmentation....

From a book: Advertising Procedure-16th Edition

Section: Tarket marketing

"One approach to determining Lifestyle characteristics is to identify consumers'
activities, interests, and opinions (AIO)."

So....AIO stand for activities/ interests / opinions

Actives: Hobbies, Leisuretime preferences, community involvement, social events

Interests: Family orientation, sports, media usage

Opinions: Political preferences, views on social issue