February 20, 2009

Youtube for business- 3 types of video

As in the last post i mentioned, uploading entertaining video in youtube is a way to promote your brand by arousing awareness and inducing debate with low payment.

In fact, advertising videos in Youtube aren't only funny and playful; they also can be....


The book i showed summarized the advertising videos to three types:
1.Inform and sell
2.educate and sell
3.entertain and sell

Therefore, the next time when you choose youtube in your marking mix planning,
"Inform" and "Educate" are another categories for you to design.

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