In fact, advertising videos in Youtube aren't only funny and playful; they also can be....
The book i showed summarized the advertising videos to three types:
1.Inform and sell
2.educate and sell
3.entertain and sell
Therefore, the next time when you choose youtube in your marking mix planning,
"Inform" and "Educate" are another categories for you to design.
Wow, such a detail research ar! Keep going!
ReplyDelete^^thanks for ur attention
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