WWF: Paper Dispenser

To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson

I think the idea is both interesting in interaction and visible satisfication.However this execution will be hinder by the higher cost of preparing green tissue. I like the media which used to express the environmental-friendly meaning .

Study in tissue by Jccsyl.edu,hk

The project analysis:
•施力的方向可能影響紙巾的柔韌度的結果
•測試紙巾在一定時間內的吸水高度,可以減低
實驗的時間
•人們抹汗的方法與實驗的不同,這樣實驗
結果未必能反映真實情況
•強風影響紙巾的吸水速度

•吸水率
最佳的是「7days」，最差的是「 tempo」。
•柔韌度
最佳的是「活力」，最差的是「潔柔 」

Conclusion:

我們一共測試了九種不同牌子的紙巾, 包括測試它們的柔韌度和吸水率。而當中有好幾種紙巾私柔韌度都非常好,九種紙巾中吸水率最好的是7 days牌紙巾,柔韌度最好的是活力牌紙巾。而最差吸水率是tempo紙巾,而柔韌最差的是潔柔牌紙巾。

Research for 7-days

A list of related supporting information for the project

3層廁紙大測試 充氣軟枕索水唔抹損
http://appledaily.atnext.com/template/apple_sub/art_main.cfm?iss_id=20061205&sec_id=38163&subsec_id=6540083&art_id=6587725

Facial Tissue盒装面纸-CHI
http://www.qianzhihe.com.cn/pinpai.asp?pinpai_id=198&tsort_id=361

Questionnaire
http://www.my3q.com-view-viewSelectResult.phtmlquestid=274961&intQuestNum=10

Saving International (Holdings) Ltd.
http://www.savingco.com.hk/Tissue%20Paper_01.htm

SEIKO PMC CORPORATION
http://www.seikopmc.co.jp/english/info/message.html

Seiko Tissue Paper Ind Co Ltd
http://www.masterseek.com/id/22695204/Seiko-Tissue-Paper-Ind-Co-Ltd.htm

VIRJOY Tissue Paper, China
http://www.made-in-china.com/china-products/productviewWJEQPDnboxXa/-quot-VIRJOY-quot-Tissue-Paper.html

百佳 - Virjoy (red) tissue rolls, 小心！Powered by Discuz! Archiver
http://forum.baby-kingdom.com/archiver/?tid-1744991.html

親子王國 » 自由講場 » 你地用邊只品牌嘅廁紙 ga ?
http://forum.baby-kingdom.com/viewthread.php?tid=1664209&extra=page=670&filter=0&orderby=dateline&ascdesc=DESC&page=4

http://www.attention.com.hk/ (showcase : virjoy Bus pak / Parknshop shelf vision)

億達清潔用品公司http://www.hkclean.com.hk/Class.asp?id=big&anid=56

Made in chi “hong ye co. ltd”
http://www.made-in-china.com/products-index/Suzhou-Jiangsu-China-3000-1.html

NEWS virjoy CHI : http://ww w.chinadaily.com.cn/bw/2006-12/25/content_766453.htm

EE21 HongYe Co. INFO:
http://ghyapp.en.ec21.com/company_info.jsp

Blog for advertising

CitySuper dives into social media Hong Kong
http://marketing-interactive.com/news/10228

- Specialty retailer CitySuper made its first foray into online advertising, using the MSN-Windows Live platform to promote itself as the ultimate lifestyle shopping destination.
The group has launched a City Blogger page on Windows Live covering four separate categories; CityEating, CityCooking, OpenWine and LifeStyle.
The campaign was developed by Pixel Media and Microsoft Advertising in a bid to engage its current and potential customers in a newer way. Pixel Media is the exclusive sales representative for Microsoft Advertising and the campaign marks CitySuper's first use of the online medium for advertising.
The blog will act as a supplement of its official site to provide additional and more casual information to the CitySuper community.
Bonnie Chow, marketing manager at CitySuper, said City Blogger would be an important channel to deliver value and vision of the CitySuper brand to customers.
Winky Chan, managing director of Pixel Media, added that social media and blogging had grown tremendously over the past two years and had already hit the critical mass.
"More advertisers utilize community and blog platform to engage with their audiences," she said.
http://citybloggers.spaces.live.com/

This idea i have thought before view this article.
But,unfortunitely this idea have executed three months ago.
Internet media is undoubtedly become more beneficial channel for advertising,
so digital media programe will be more and more popular.

Can you see bonnie chow is a marketing manager^^

Bigger do not mean clearer!

This ad is from a design company which sells that they can cater to your requirement in enlarging your brand logo, headline or so on. Maybe this message is work for the small part of businessmen, but this is totally unpopular for me. Some brand owers insist to put their logo in the most attractive position in the poster with big size. It is a point always be controversial within Creative director and the client.

In fact, the bigger one does not equal to more effective one. Creative director are concerned about the whole aesthetic and design in the poster.What they need to do in a poster doesnt only for drawing attention to your logo and headline, but deliverying your core selling message to your target audiences. Obviously, message is more important.

idea sometime needs simple

"或者, 人最大的毛病, 就是overthink "

( From No.397' Milk magazine )

In this advertising-around society, we always mistake that Success Ad should be focus on gimmicks and hype in order to attract people's attention. On the contrary, a touching and effective ad sometime is based on a simple concept, which is daily , which is next to you.

Thinking outside the box

Mindmaping of Creative mindset

Thinking ouside the box means creative thinking
To be creative, is to have the capacity to think freely, openly, without limitations or constraints about problems and challenges confronting our life reality.

Read the picture on the above to see the guide of thinking and also be fun of the design of the mindmap.

Can you get it?

(Please press it to read in bigger version)

Agency: DDB, Hong Kong
Creative Director: Ruth Lee, Paul Chan, O’ Poon
Art Director: O’ Poon, Fei Leung
Copywriter: Paul Chan, Jay Lee
Photographer: Steve Wong
Retouchers: Bon Leung, Joe Kam
Penguin is a book store, but doesnt has well brand recall in HK.
http://www.penguin.com/index.html?redirect=

I am confused about the meaning in the first time.I think the original idea is simple and OK, but the execution can't meet HKpeople habits.
Perhaps the problem is the CD is not the HK people to understand the reading style in HK which is not long time and prefer to stay at home , cafe or library.

Semiotic - Ways of Seeing

As the last tutorial lesson, Robert has said we should read the book of John berger, "Ways of seeing". I discover Youtube has the video of his presentaion of this book.
Let's save a few time to watch~


A 1972 BAFTA award-winning BBC series with John Berger, which rapidly became regarded as one of the most influential art programmes ever made. In the first programme, Berger examines the impact of photography on our appreciation of art from the past. Directed by Mike Dibb.