To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
I think the idea is both interesting in interaction and visible satisfication.However this execution will be hinder by the higher cost of preparing green tissue. I like the media which used to express the environmental-friendly meaning .
No comments:
Post a Comment