March 3, 2009

idea sometime needs simple

"或者, 人最大的毛病, 就是overthink "
( From No.397' Milk magazine )
In this advertising-around society, we always mistake that Success Ad should be focus on gimmicks and hype in order to attract people's attention. On the contrary, a touching and effective ad sometime is based on a simple concept, which is daily , which is next to you.

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