2009 Pringles " Design your own can"
This ad strategy has been used many years ago, but it is still work for our customers who like to have personal design, create their own product and enjoy the process of expression themselves. However, the channel of this strategy has changed due to the advanced uploading technic through the Internet. In the past time, coca cola used competition format to please the consumers to draw their design on paper and send the application letter to coco cola department.
Letter is the first generation for this ad strategy; the next is email, and nowadays we are enjoying this promotion method in the website and get the immediate response.
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