April 4, 2009

Greenpeace: a Reaction


" Your action has a reaction. "

Advertising Agency: TBWA\Vietnam
Creative Director: Birger Linke
Art Director: Marge Albito
Copywriter: Fanindra Jain
Photographer: Teo Studio
Retoucher: Miracle Factory
Published: December 2008
I like the first piece of this set of print ads. The tagline showed each of our engining activities also caused a related injure in the world; the sentence is simple ,but clearly communiate the message.
Also the gaphic in the ad gives the feeling of destroy , sad and non-hopeful.However the transfomation of displaying the words( Let the... ) are so good for read and appreciate in visual.

For these two , I still like the mood and fine art direction in the advertisments, but the meaning of graphics is not understood to see the theme: Bulbs and Junk mail.

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