Check to view the bigger version...Tagline: "Design the light you need"
The drawing of light is beautiful in both concept and visual. "Design the light" sounds eagerly and lovely. For these three ads, the last one is the most beautiful, and others show the functional concept more clear.The only thing I want to ask is that why used the word:"you need"; I guess "you want" or "you like" maybe make the thing more in dream and perfect.
Advertising Agency: DDB MilanExecutive Creative Director: Vicky GittoArt Director: Hugo GallardoCopywriter: Elena CarellaPhotographer: Giovanni pirajno
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