Advertising Agency: Ogilvy Group UkraineCreative Director: Will Rust
Art Directors: Taras Dzendrovskii, Dmitri Shishkin
Photographer: Goran Tacevski
I think the first one you all have read before, which is the HongKong verison for 328 earth hour. And the second one is from another country. To compare with these two print ads, we can see the difference and characteristic of Hong Kong Culture.
-Bigger logo from authority
-Clear slogan with text description
-Numbers of Sponsorships
-Bilingual
-More rational convincing
Which one do you like?
The second. It encourages our intelligence, rather than insulting it.
ReplyDeleteFor me, I prefer the first one.Even it more like an order and directly tell the message,it is more practical, especially suitable for HK people.
ReplyDeleteThanks for your comment*