April 16, 2009

Magazine ads: Xian-Janssen


Analysis of the advertisment
Execution style: As...as
Solution: Using a stapler in the middle facing pages of magazine to simulate the irritation , which is in order to show the pain sometimes caused by the little irritation.



Advertising Agency: DMG Beijing, ChinaCreative Directors: WeiBing Xu, Donghao, Kelvin LaiArt Directors: HeJia Shen, Kelvin LaiCopywriter: DonghaoPhotographer: Tiger Han

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