Agency: KNARF New York, USAThis is the small advertising campaign to recall people to “Think” in everywhere and everytime. The grapic design of the ad items also give them a place to write down their thoughts instantly. I like the rolled tissue idea most, how about you?
The idea is simple and clear but meaningful.
Royal Opera House: Audience. from rAndom International on Vimeo.
In this modern day, design is not only for appreciation or use.
We need interaction!
We all want to join in a perfect design to enjoy the experience.
The above design is called "Audience" a recent installation at the Royal Opera House (2008-11)that starts to look at the behaviour of objects. With Audience they intended to take interaction with and reaction to technology away from the screen or media wall and introduce it into a physical, three dimensional space, hoping to establish a different kind of relationship between viewer and technology.
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
CitySuper dives into social media Hong KongThis ad is from a design company which sells that they can cater to your requirement in enlarging your brand logo, headline or so on. Maybe this message is work for the small part of businessmen, but this is totally unpopular for me. Some brand owers insist to put their logo in the most attractive position in the poster with big size. It is a point always be controversial within Creative director and the client.
In fact, the bigger one does not equal to more effective one. Creative director are concerned about the whole aesthetic and design in the poster.What they need to do in a poster doesnt only for drawing attention to your logo and headline, but deliverying your core selling message to your target audiences. Obviously, message is more important.
Agency: DDB, Hong Kong
Creative Director: Ruth Lee, Paul Chan, O’ Poon
Art Director: O’ Poon, Fei Leung
Copywriter: Paul Chan, Jay Lee
Photographer: Steve Wong
Retouchers: Bon Leung, Joe Kam
Penguin is a book store, but doesnt has well brand recall in HK.
http://www.penguin.com/index.html?redirect=
I am confused about the meaning in the first time.I think the original idea is simple and OK, but the execution can't meet HKpeople habits.
Perhaps the problem is the CD is not the HK people to understand the reading style in HK which is not long time and prefer to stay at home , cafe or library.
