Toshiba 16GB SD print ads

I like this one the most. The elegant shape of the ship looks like a container of lady facial cream. Water blue is soft, also ship shows the meaning of dream and leave. The graphic magnifies the function of the storage of SD card , and link to the brand slogan- Leading Innovation.

Sometimes a set of print ads is beautiful in same meaning, but not pretty for all pieces of graphics . Therefore how to organize a unit of print ad is not the easy thing.

Display in the E-commerial

This E-com website used effective and clear display for her luxury wallet and bag.
You can movie the mouse to see the zoom in verison of each part of the product in the right bigger frame. I post it is because i appreciate the technic to show the product as real as possible in the broswer. We can consider this function to apply in Advertising since E-com is so common now .

http://www.eluxury.com/estore/browse/product_detail.jsp?id=11929501

Maxim's Angle cake Slogan

The last month, I have heard a new Chinese slogan for Maxim's cake.
Maxims Cake shop- angle cake
"夠鬆軟, 我心軟"

I think those six chinese words are used so proper. It looks like simple, but it is nice in expression and sound.The words-"心軟" make the slogan become alive. That links eating to the touching feeling of human being, which is similar as like.

wonderful ending of 7days project 0704

7 days - Share my belief

My favorite art work in this project,
especially thanks for onda's Logo design.

I have learned so many principles and theories of advertising promotion through this project. And the most joyful thing is the experience in working condition- cooperation with different teams people(visualizing, digital media, creative team, client) in producing an ad campaign and try to take the roles of Art Director and Marketing planner. (thanks for teammates's trust)

Best wishes

Packaging design for Juice

From the creative & cutie outlook of this product with "賞味期限" , where do you think it is made from?

haha* love japanese packaging design

This Japanese packaging is functional and well-designed. Without knowing the product, you can simply observe that it is a banana juice beverage. I anticipate, and hope, that this company will extend this theme to other fruits like oranges, apples, and strawberries where the packaging would have to be differentiated on color and texture.

Creative Media- fresh out of the oven

BakerTweet from POKE on Vimeo. (http://bakertweet.com/)

Poke built a twitter system that allows bakers to twitter what's coming fresh out of their ovens--and communicate with their customers in real time.

How does it work?
In simple terms it's a bakery-proof box that sends messages wirelessly to Twitter. The clever bit is that the baker can update their messages and things they're selling using a simple web interface. Obviously not something that you'd do mid-bake but it's an important feature for future-proofing the device.

AdvertisingAge- Digital Next

Rethinking the Way We Buy and Sell Display Ads- Bryan Wiener 04-06-09

Display advertising: Can it be both a branding and a performance marketing tool? I'd argue yes, but not at the same time. And that's where some of the recent debates over the art-and-science approach to display have gotten it wrong.

You see, we need to rethink the way we buy and sell display advertising in a way that clearly distinguishes between various marketers' objectives -- whether that is direct response (e.g., e-commerce sales or generating web leads) or enhancing the brand (influencing purchase intent, favorability ratings, etc). We'll be best served by treating it not as a hybrid but as two different tactics... ...

READ THE WHOLE PASSAGE IN http://adage.com/digitalnext/article?article_id=135813

FOR UNDERSTAND "Display ads", SEE WIKIPEDIA http://en.wikipedia.org/wiki/Display_advertising

Creative Media in IMC (7) - Skype

http://www.skype.com/intl/en/download/skype/windows/
For the advance of instant internet communication, MSN is not longer be the most powerful free APP for public. Skype helps us to easily have the conversations ( talking face to face) that make a difference to you, every day.She has bigger video, best-ever sound and juggle conversations.

Main features:
-Free Skype-to-Skype calls.
-Call phones and mobiles, send SMS.
-Free instant messaging.
-Voicemail.
-Free video call.
-Forward calls to a phone when you're offline.

This kind of video conferencing APP will become more and more popular as the speed up rate of internet access.Therefore we can predict that "skype" (and other similar APP) will act as the trendy adverts media in the future.

Print ads- Philips lightpen

Check to view the bigger version...

Tagline: "Design the light you need"

The drawing of light is beautiful in both concept and visual. "Design the light" sounds eagerly and lovely. For these three ads, the last one is the most beautiful, and others show the functional concept more clear.The only thing I want to ask is that why used the word:"you need"; I guess "you want" or "you like" maybe make the thing more in dream and perfect.

Advertising Agency: DDB MilanExecutive Creative Director: Vicky GittoArt Director: Hugo GallardoCopywriter: Elena CarellaPhotographer: Giovanni pirajno

Greenpeace: a Reaction

" Your action has a reaction. "

Advertising Agency: TBWA\Vietnam

Creative Director: Birger Linke

Art Director: Marge Albito

Copywriter: Fanindra Jain

Photographer: Teo Studio

Retoucher: Miracle Factory

Published: December 2008

I like the first piece of this set of print ads. The tagline showed each of our engining activities also caused a related injure in the world; the sentence is simple ,but clearly communiate the message.
Also the gaphic in the ad gives the feeling of destroy , sad and non-hopeful.However the transfomation of displaying the words( Let the... ) are so good for read and appreciate in visual.

For these two , I still like the mood and fine art direction in the advertisments, but the meaning of graphics is not understood to see the theme: Bulbs and Junk mail.

Promotional Mix - PR Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.

advantages :low cost, and credibility (particularly if the publicity is aired ). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure.

disadvantages : lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.

Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be truthful.

See more form Wikipedia

My first Ad awards book

Pageone New handhold Bag (IN/ NOT IN the book)
Free attached labels

I am THE MASTER OF this book

My first Advertising awards Book: " The one Show Advertising Vol.29 "


That's so great to own my first Ad awards book; I know this is just the begining. Many people have challenged me that I am not talent in design, even today rare opportunity I can't catch. But, for me, becoming a ECD is my life goal. I understood I am not the smart one and lucky one, therefore if I want to be better than others, I am willing to pay double/ triple to achieve what I wish. In this half and one year studying in design, I have earn the most respect and mind within these 20 years. No matter what is the tmr , I am still boni, a strong determination and persist in myself.

HAPPY THE 100th POST!

Samsung CCTV-Wide angle

Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe Kim
Published: December 2008

These advertisments are able to draw attention but I think these are little creepy. The fine production by photoshop is appeciated however the monitor is too small and I need to zoom in to read. The exaggerative expression style helps the ads to show the core message clearer.