Advertising Mottos

Sources from:http://ad101hk.blogspot.com/

Cloude c. Hopkins: "My life in Advertising and scientific Advertising"

「年青人若能投入工作，就像參與自己熟悉的遊戲，那就是最精彩的事情！」
「我們並不能以一己之見去判斷大眾的反應…我們做廣告，應聽從公眾意見。」
「如果不了解普羅大眾的意見，便不能觸動他們。」
「成功的廣告人，並不是因為他受過高等教育，也不是因為他懂得包裝自己，而是因為他懂得激活普羅大眾的心情。」
「廣告有兩大弊端，一是誇張，二是自私。」
「新問題需要新經驗，當發現不當之處，就應該馬上糾正。」
「廣告不錯是要富有吸引力，但廣告不是只為娛樂，而是用來推銷產品，而且成本要越平越好。」
「廣告的唯一目的便是爭取銷售額，廣告公司是否賺錢，在於廣告能否帶起銷量。」
「要用推銷員的標準，而非有趣程度去衡量一支廣告。」

In the forward of the book, David Ogvily wrote:

「一句好的headline，令原來5倍的效果增加到10倍，這是很普遍的事情。」
「簡潔的廣告並不必費神去解畫，那個廣告只要能貫穿消費者的前後思路，便足以構成一個完整的故事。」
「很多copywriter都忘記了自己推銷員的角色，以為自己是創作演員。他們不重視銷售成績，卻只顧追求掌聲。」

I recorded these mottos because of that studying in advertising doesnt only to learn the skills or aesthetic sense in design, but more important is the value and attitude of treating advertising.

An Advertising Book Recommendation

Book- " How to get the job in advertising"

This book has two obviously attractive point to me. One is the affective book title; Other one is the short video on the book cover which in the homepage of its website (showed on the above).

I find the format of display the short video is chic although it may not be the new idea.
Also I like the book content which are totally on the view of the design students; the author understand our worries and hopes. Those are why i recommend this book to all you.

See more from: http://daveholloway.net/home.html

NY School of Visual Art : " THINK "

Agency: KNARF New York, USA

Creative Director: Frank Anselmo

Art Directors: Jeseok Yi, Frank Anselmo

Copywriters: Frank Anselmo, Jeseok Yi

Photographer: Billy Siegrist

This is the small advertising campaign to recall people to “Think” in everywhere and everytime. The grapic design of the ad items also give them a place to write down their thoughts instantly. I like the rolled tissue idea most, how about you?

The idea is simple and clear but meaningful.

The period table of typeface

The above table showed 100 famous typeface in the world, and the top 30 typefaces are all designers should know. ha~ Any kind we know yet?

I think the table is interesting in visual, and also meaningful in mind.
This idea combined two complex issues into one symbolic graphic which is a good inspiration for us.

Sources from: Ivan's blog http://creativebits.org/blog/2

An Interactive Design 08: "Audience"

Royal Opera House: Audience. from rAndom International on Vimeo.

In this modern day, design is not only for appreciation or use.
We need interaction!
We all want to join in a perfect design to enjoy the experience.

The above design is called "Audience" a recent installation at the Royal Opera House (2008-11)that starts to look at the behaviour of objects. With Audience they intended to take interaction with and reaction to technology away from the screen or media wall and introduce it into a physical, three dimensional space, hoping to establish a different kind of relationship between viewer and technology.

Publishing technology- 0311 tutorial lesson

In today lesson, we have learned some basic information about colors, papers and printing. These are the important elements to affect our print-out design.Sometimes our graphic design are quite simple and non exquisite, but if we can porperly match up with paper and printing effect, those artwork can also become singenious. I think the most significant point for using fine paper and printing effect is their texture and feeling. That's like the handicrafts often are stylish and special.

The below is my intial research for today topic:

"New Universal Paper Co."(China, Taiwan, South Korea)
a distributor of paper, more than half a century old paper firms in Hong Kong, all over the world of big well-known agent of the quality brand of paper mills by users.

The paper product list:
·牛皮纸 /卷烟纸 /光膜花盒

金銀卡紙 /·纸餐具 /硅藻土过滤板

化妆盒 / 复印纸 / 汁碟

高档单面涂布白板纸 / 彩色打字纸 /·纸巾

“卡宝威”白卡 /·供静电复印纸 /单面光白牛皮纸

软木纸/供应专利产品--磁性剪纸--寿

·长方纸盒 /大号透明纸巾盒

http://newuniversalpaper.com/index.html

I want to let us know more about the type of paper products that a paper company offers normally through showing the product list.

WWF: Paper Dispenser

To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson

I think the idea is both interesting in interaction and visible satisfication.However this execution will be hinder by the higher cost of preparing green tissue. I like the media which used to express the environmental-friendly meaning .

Study in tissue by Jccsyl.edu,hk

The project analysis:
•施力的方向可能影響紙巾的柔韌度的結果
•測試紙巾在一定時間內的吸水高度,可以減低
實驗的時間
•人們抹汗的方法與實驗的不同,這樣實驗
結果未必能反映真實情況
•強風影響紙巾的吸水速度

•吸水率
最佳的是「7days」，最差的是「 tempo」。
•柔韌度
最佳的是「活力」，最差的是「潔柔 」

Conclusion:

我們一共測試了九種不同牌子的紙巾, 包括測試它們的柔韌度和吸水率。而當中有好幾種紙巾私柔韌度都非常好,九種紙巾中吸水率最好的是7 days牌紙巾,柔韌度最好的是活力牌紙巾。而最差吸水率是tempo紙巾,而柔韌最差的是潔柔牌紙巾。

Research for 7-days

A list of related supporting information for the project

3層廁紙大測試 充氣軟枕索水唔抹損
http://appledaily.atnext.com/template/apple_sub/art_main.cfm?iss_id=20061205&sec_id=38163&subsec_id=6540083&art_id=6587725

Facial Tissue盒装面纸-CHI
http://www.qianzhihe.com.cn/pinpai.asp?pinpai_id=198&tsort_id=361

Questionnaire
http://www.my3q.com-view-viewSelectResult.phtmlquestid=274961&intQuestNum=10

Saving International (Holdings) Ltd.
http://www.savingco.com.hk/Tissue%20Paper_01.htm

SEIKO PMC CORPORATION
http://www.seikopmc.co.jp/english/info/message.html

Seiko Tissue Paper Ind Co Ltd
http://www.masterseek.com/id/22695204/Seiko-Tissue-Paper-Ind-Co-Ltd.htm

VIRJOY Tissue Paper, China
http://www.made-in-china.com/china-products/productviewWJEQPDnboxXa/-quot-VIRJOY-quot-Tissue-Paper.html

百佳 - Virjoy (red) tissue rolls, 小心！Powered by Discuz! Archiver
http://forum.baby-kingdom.com/archiver/?tid-1744991.html

親子王國 » 自由講場 » 你地用邊只品牌嘅廁紙 ga ?
http://forum.baby-kingdom.com/viewthread.php?tid=1664209&extra=page=670&filter=0&orderby=dateline&ascdesc=DESC&page=4

http://www.attention.com.hk/ (showcase : virjoy Bus pak / Parknshop shelf vision)

億達清潔用品公司http://www.hkclean.com.hk/Class.asp?id=big&anid=56

Made in chi “hong ye co. ltd”
http://www.made-in-china.com/products-index/Suzhou-Jiangsu-China-3000-1.html

NEWS virjoy CHI : http://ww w.chinadaily.com.cn/bw/2006-12/25/content_766453.htm

EE21 HongYe Co. INFO:
http://ghyapp.en.ec21.com/company_info.jsp

Blog for advertising

CitySuper dives into social media Hong Kong
http://marketing-interactive.com/news/10228

- Specialty retailer CitySuper made its first foray into online advertising, using the MSN-Windows Live platform to promote itself as the ultimate lifestyle shopping destination.
The group has launched a City Blogger page on Windows Live covering four separate categories; CityEating, CityCooking, OpenWine and LifeStyle.
The campaign was developed by Pixel Media and Microsoft Advertising in a bid to engage its current and potential customers in a newer way. Pixel Media is the exclusive sales representative for Microsoft Advertising and the campaign marks CitySuper's first use of the online medium for advertising.
The blog will act as a supplement of its official site to provide additional and more casual information to the CitySuper community.
Bonnie Chow, marketing manager at CitySuper, said City Blogger would be an important channel to deliver value and vision of the CitySuper brand to customers.
Winky Chan, managing director of Pixel Media, added that social media and blogging had grown tremendously over the past two years and had already hit the critical mass.
"More advertisers utilize community and blog platform to engage with their audiences," she said.
http://citybloggers.spaces.live.com/

This idea i have thought before view this article.
But,unfortunitely this idea have executed three months ago.
Internet media is undoubtedly become more beneficial channel for advertising,
so digital media programe will be more and more popular.

Can you see bonnie chow is a marketing manager^^

Bigger do not mean clearer!

This ad is from a design company which sells that they can cater to your requirement in enlarging your brand logo, headline or so on. Maybe this message is work for the small part of businessmen, but this is totally unpopular for me. Some brand owers insist to put their logo in the most attractive position in the poster with big size. It is a point always be controversial within Creative director and the client.

In fact, the bigger one does not equal to more effective one. Creative director are concerned about the whole aesthetic and design in the poster.What they need to do in a poster doesnt only for drawing attention to your logo and headline, but deliverying your core selling message to your target audiences. Obviously, message is more important.

idea sometime needs simple

"或者, 人最大的毛病, 就是overthink "

( From No.397' Milk magazine )

In this advertising-around society, we always mistake that Success Ad should be focus on gimmicks and hype in order to attract people's attention. On the contrary, a touching and effective ad sometime is based on a simple concept, which is daily , which is next to you.

Thinking outside the box

Mindmaping of Creative mindset

Thinking ouside the box means creative thinking
To be creative, is to have the capacity to think freely, openly, without limitations or constraints about problems and challenges confronting our life reality.

Read the picture on the above to see the guide of thinking and also be fun of the design of the mindmap.