What is Lifestyle brand?
Sometimes I’ll get pretty into a band, or a t-shirt company, or any other
sort of business, and I find out that they are not what I think they are.
sort of business, and I find out that they are not what I think they are.
They are in fact ‘a lifestyle brand.’
A lifestyle brand embodies the values and aspirations of a group or culture.A successful lifestyle brand speaks to the core identity of its customers. Individuals each have their own sense of self, based on their background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand provides a powerful supplement to this core identity, by allowing the individual to publicly associate themselves with the brand.
In this competitive market, the enormous number of brands strive for keep consumers' loyalty.In fact this is so difficult for a brand find out her own differentiation within the adversaries. Therefore branding by Lifestyle is an alternative for buliding USP. The key is How your brand undeerstand your consumers living pattern and hobbies, also it is relevant to the trendy and phenomenon of society.
Lifestyle brand is not new but modern advertising strategy.
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