Style of Exe. mgs -tutorial lesson in 0224

After comprehending target and market, we should prepare
a core message for the advertising campaign.
Execution part is what we are most concerned.

Before "how to say" the message, we should think of the AIDA plan.

What is AIDA? Do you still remember?

Aware/Interest/ Desire/ Action

These are related to how good do we understand our target consumers.

A short note from Robert

For understanding Ambiguity and Paradox, we need to know some base of semiology.
Therefore , they will be another chapters for coming lesson.