Can you imagine a blender advertisment could be like that?
http://www.blendtec.com/
This video shocked me , but one thing can' t be argued that "Blendtec" is successful now.
We all understand in this modern society, hard selling is not the welcome and impressive promotion, especially the personally selling on the street.
What advertising we are talking about for a corporation is branding.
The image and self-statement for a brand to show itself how unique and satisfying consumers.
Many famous creative directors have had the modern ads are no longer like the ads.
I believe this is true.
Advertising is like the high-tech Internet application in consumers' view; you should continuously add the new elements, not only beauty but function. You ought to keep it up-to -date in order to let your customers always feel fresh ,no resistance and can not resist to ignore your emerge because of your Hot .
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