McDonald's x Milk magazine

What is this?

This is a paper decoration? This is a toy? This is a advertisment?

This is an XL frybox ,trademark of McDonald's. Also this is a direct mail for 2009-2 promotion.
The design of this DM is so cutie and attractive, even the M is missed; I still can recognize this is McDonald's Product. That is why the color and visual elements should be designed consistence when the ad people doing the image buliding for a brand.

In fact ,you can simply count it as a package of magazine; what do you get totally depend on how McDonald's done in your mind. In my view,it is playful , young and meaningful. I'm lovin it!

See... how sick i am of Mc.