Segmentation- -My seg. for Final project

Pizza-BOX target audient: segmentation

The method is used from my research and what we learn from Vincie's ad tutorials.

Lifestyle / Benefits / Motives /Purchase style/....

And my final descriptors for Leisure style are: Leisure style, Dietary style, Activities hobbies

Youtube for business- 3 types of video

As in the last post i mentioned, uploading entertaining video in youtube is a way to promote your brand by arousing awareness and inducing debate with low payment.

In fact, advertising videos in Youtube aren't only funny and playful; they also can be....

The book i showed summarized the advertising videos to three types:

1.Inform and sell

2.educate and sell

3.entertain and sell

Therefore, the next time when you choose youtube in your marking mix planning,
"Inform" and "Educate" are another categories for you to design.

i love Apple.... ... 's Advertising

boni: That is not magic; this is ad!

This video is so impression and effective ,entertaining both the consumers and Apple' .
It is produced from an fresh idea company, Marco Tempest, blending of technology and illusion creates the magic of tomorrow, today. Excite the audience with a performance by the world's premier technoillusionist. http://www.marcotempest.com/#

That's chic, stylish and efficient media for advertising in the modern market.
How sucees this video do, you get the picture.

Segmentation- Understand consumers

marketing segmentation study again, the aerial view of understanding consumer
Making it happen! READ ME!

To comprehend the clients need always is a challenge, in the businessmen view.

Therefore we can understand why there has so many people
working in research and data collection firms.

On the other hand, we should see the cause that many companies support free service for
attracting a new consumer on the street.
The objective is clear , enriching their consumers database for analysis.

" How much you can understand your clients; how much you can trick them."

boni * do u know what is KCV- stand for Key Consumer Value: what the consumer important need anf wants

TOP 10 SLOGANS OF THE CENTURY- Adage

As we are preparing our final project with a brand, I find the references for Ad slogans.
The following is from adage.com ; I hope it is useful for your inspiration.

There is no doubt that a good advertsing platform statement can lead a success of the campaign.
Therefore we should take our choice into account and think thrice before you work out.

TOP 10 SLOGANS OF THE CENTURY
Diamonds are forever (DeBeers)
Just do it (Nike)
The pause that refreshes (Coca-Cola)
Tastes great, less filling (Miller Lite)
We try harder (Avis)
Good to the last drop (Maxwell House)
Breakfast of champions (Wheaties)
Does she ... or doesn't she? (Clairol)
When it rains it pours (Morton Salt)
Where's the beef? (Wendy's) HONORABLE MENTIONS

HONORABLE MENTIONS

Look Ma, no cavities! (Crest toothpaste)
Let your fingers do the walking (Yellow Pages)
Loose lips sink ships (public service)
M&Ms melt in your mouth, not in your hand (M&M candies)
We bring good things to life (General Electric)

http://adage.com/century/slogans.html

After Effect Adobe Tutorial 1609

(Is it really from Affect Effect? So amazing)

Today we have a workshop for learning After Effect in 12/F Mac room.
Generally , Keith introduced the formats of video and animation:

( 72 dpi ) is a must. (mp2, mov, avi) are the suitable export format for our video....

Transform is the basic moving action for us to start using AfterEffect.
We look forward to meeting the challenges in next lesson.

Below demo is my research for expected learning effect.

Curtains for After Effects 1.4 review
Task: Creates effect of fabric rag, flags, gauzy curtains, heavy tableau curtains.

http://rbytes.net/software/curtains-for-after-effects-review/

Segmentation: AIO Stand for....

Another definitation for lifestyle segmentation....

From a book: Advertising Procedure-16th Edition

Section: Tarket marketing

"One approach to determining Lifestyle characteristics is to identify consumers'
activities, interests, and opinions (AIO)."

So....AIO stand for activities/ interests / opinions

Actives: Hobbies, Leisuretime preferences, community involvement, social events

Interests: Family orientation, sports, media usage

Opinions: Political preferences, views on social issue

A Big Rose on ur Head

It is so beautiful that make me to be unable to withstand posting it forsharing.

I agree the writer said this design is so sweet to get all girls' heart.

boni : "Placed with your hair ,but Held with your heart."

I prefer receive this big rose more than 101 Roses in V.Day. Do u think so?

This article is caught from MilkX Magazine: Issue30 (0209)

Multimedia -Yahoo ad in browser

Have you seen this transparent and moving ad in browser from Yahoo homepage?

Since we are learning some multimedia skills from Keith, I write this post for relative subject.

I think this ad is posted in the good time,as today is Valentine's Day.
It communciates the correct tone and message for young people or adult
who don't have dating today and stand infront of computer for surfing some fun.
Therefore if you are the right target audiences,
you can read the question-"Are you finding?" in deep.

Image building in marketing veiw

8 Image-Building Tips
(Put a positive spin on sales by creating a professional image. By Kim T. Gordon October 21, 2004)


1.Choose a great company name.

2.Answer professionally.

3.Record a professional-sounding message.

4.Become an expert at describing what you do.
Write down a single, clear sentence that describes what your company does. Then memorize it and repeat it in every contact with prospects, from networking to cold calls. Being able to describe your business in a consistent, memorable fashion is a great way to position your company in your prospects' minds.

5.Start with a stationery package. To stand out, coordinate two-color business cards (black ink plus a second color) with letterhead and matching envelopes. Add a distinctive logo with help from your printer or a graphic designer. Then use your logo on all your printed materials to maintain a consistent visual image.

6.Create a company brochure. This single tool must convey that your company is solid and stable, communicate the benefits of selecting your company and create a distinct visual image. Examine your principal competitors' brochures to assess the formats they use and their key selling points. When developing your own brochure, production quality is critical to the success of the piece--and to your professional image. So be certain your company brochure can stand up to those of your largest competitors in terms of design, readability and paper quality.

7.Polish your forms.

8.Tie in presentation tools.

See more in http://www.entrepreneur.com/marketing/marketingbasics/marketingmaterials/article73352.html
...and "4,5,6 "are what i agree more useful for us.
I am doubted that do other pizza brands have their professional brochure? =Menu?

IF U KNOW the answer TELL ME~ THZ

Segmentation- Lifestyle

In my view, lifestyle analysis is the difficult part of segmentation.
Therefore I found some books for references.

"Advertising for media planning" - (strategy planning I P.167)

Lifestyle analysis tools:

1. Storyfinder ( this is what vincie guided us to do and showed examples before)

2.Buying Styles

3.Leisure Styles and Consumer Innovators
( good for select appropriated media)
( "consumer innovators" = = I think it means new trend and new entertainment....)

4.Focus Group
( e.g The men drinking beer in bar)

Lifestyle understanding is very suitable for modern consuming behaviors,
since what customers want is not only the quality of the product.
That's why image building ad campaign is so important for commercial society.

And...
I am working hard for my" image building campaign" for Pizza-BOX.

+OIL MY FDS

Segmenting & targeting market -tutorial lesson in 0210

In the past, we just simply set the target audience as xxxX ,but we have not understood how
can dedicate the audience more properly and successfully.

Today we known that consumer market is like a circle pie, which is able to be divided by
serveral segmentation criteria : Demographics, Psychographic, Gergraphy, Usage rate and Benefit sought.

Coming up with targeting market after market segmentation,
I meet the Design Principle-80/20 again.
The below page is from a Tai Wan design book, called "Universal Principle of Design"

This is an effective method for design ,marketing and also advertising.

SwOt AGain -TW

From TW MBA Lib
http://wiki.mbalib.com/w/index.php?title=SWOT%E5%88%86%E6%9E%90%E6%B3%95&variant=zh-tw

You can see the data in the web,so I just post the title and my focus out .


-SWOT模型含義介紹


-SWOT分析步驟

(This 3D chart hasnot meant in the last lesson, but it is important for analysis in mind.)

-成功應用SWOT分析法的簡單規則

-SWOT模型的局限性

-SWOT分析法案例分析
( this is useful for us to understand well what is SWOT and how it can apply in real business)