March 25, 2009

Brasileiros: New Worlds



Full Credits Agency: DDB Brasil
Client: Brasileiros Magazine
Executive Creative Director/Copywriter:
Sergio Valente
Executive Creative Director:
Julio Andery, Rodolfo Sampaio
Creative Director/Copywriter:
Marcelo Reis
Creative Director/Art Director:
Guilherme Jahara

This is the simple animation with world map and text.Maybe it is not interesting but i think it is good in design. I like the copy: " Do you really believe there is just one world? " . This question really arouses my interest to watch more. The display of different worlds target to some people who are concern about the environment protection and sustainable development. I guess this kind of people are also the target audiences of Brasilerros Magazine. In the view, the idea of this TVC is more like the NPOs advertisiment than magazine companies.

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