Creative Media in IMC- tutorial lesson 2403

We have discussed the issue of rapid-developing media in advertising. The power of Web 2.0 caused the Internet access as an important and innovative channel of advertising release. "Coca X Mentos" advertsing campaign shows the translation of the production role from the ad. agency to the consumer. That's really an remarkable fact in nowadays advertsing world .

The following is one of the example for creative media:

Creative media: Online Radio Station

http://www.tapprojectradio.org/

Client: UNICEF Agency: TBWAChiatDay, Los Angeles

Guest DJs program an online radio station for one week.
To raise awareness for the now-global clean drinking water campaign--Droga5 originally created the Tap Project in 2006 for UNICEF--celebrities, musicians and artists, like Elijah Wood and They Might Be Giants, produced hour-long sets for this radio station that will stream online for one week. The site launched yesterday for World Water Day. Tap Project Radio hopes to raise $10,000 to provide 10,000 children clean drinking water for 40 days.