A litany of Hondas puts on a show
The idea is not fresh and the most amazing one, however the final visual effect is wonderful and fine ; the lighting media is new. These kinds of light show in TVC have been read before, but usingf the light of car is the first one I saw. Selling car can use many many different way; smile theme x light show x car is special. This crosscover told the image of popular style ,relax & large scale co. to audiences.
Client: Honda
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director: Jeff Kling, John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art Director/Animator: Nacho Guijarro
Art Director: Craig Melchiano
Head of Broadcast: Corey Bartha
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