back to Basic
Basic of Ads media is.... Newspaper
In fact, I think newspaper is still the good medium for promote the brand/ product gradually in audience's daily life. Also I agree the investment in newspaper promotion is also a kind of society duties for the Ad agency. I have read the article, related to the point of view in showing concern of Ads use in newspaper, from Milk Hughes in http://adage.com/mediaworks/article?article_id=135535
Mike Hughes is president and creative director at the Martin Agency, which is also the agency of record for the Newspaper Association of America.I just copy a few I love most, read it form the link.
Do Some Good: Create Newspaper Ads
Viewpoint: Mike Hughes, The Martin Agency
by Mike Hughes Published: March 25, 2009
-(US)the newspaper-website audience has grown 80% in the past five years.
-Lee Clow says, "Newspaper is a special medium. It's urgent, not yesterday or tomorrow but today. Sitting with a newspaper and a cup of coffee in the morning will always be one of the most intimate media experiences there is."
-With newspapers cutting costs every day, who will pay to man a substantial bureau in Baghdad?
"If we( advertisers ) don't give them a fair shot at our budgets, they( newpapers) might never be healthy enough to do the job we want them to do. " That's why the amount of bad taste and low quality entertainment magazines is increasing, compared with the decrease in professional newspapers.
No comments:
Post a Comment