(read it for understand the world trend of Youtube)
YouTube Tries Bigger Home-Page Ads
Experiments With New Format in Effort to Boost Revenue
by Michael Learmonth Published: March 23, 2009
NEW YORK (AdAge.com) -- YouTube blew out one aspect of its money-making plan last week: way bigger home-page adsYouTube gave Lionsgate two rich-media units and exclusivity on its home page to advertise 'The Haunting in Connecticut....
But on March 20, YouTube pushed it a bit further, giving Lionsgate both the masthead and the standard box unit on the right for a new unit it's calling a "cross talk" ad. It promotes the studio's upcoming horror film, "The Haunting in Connecticut," which opens March 27.
Huge amount of real estate
The difference there was that YouTube gave one advertiser a huge amount of real estate in two rich-media units, plus exclusivity on the page. YouTube executives declined to say what it charged for the privilege, but one person with knowledge of the deal said the Lionsgate ad was part of a $500,000 integrated buy that included search and display across Google's network.
The rate card for a YouTube front-page roadblock is $175,000 per day, plus an incremental $50,000 in additional spending on Google or YouTube, but like all media, it can be had for a lot less. Still, it's a big step up from the standard box placement on the right, which has sometimes sold for as little as $60,000 a day.
see more from:http://adage.com/digital/article?article_id=135449
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