7 days Tissue -Product Life cycle Model

The “Product Life Cycle” is the name given to the stages through which a product passes over time.

Background OF PLC
The idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in an article entitled “Exploit the Product Life Cycle” published in the Harvard Business Review on 1 November 1965.

For 7 Days Tissue, if we plan to add the new selling point: High quality / technology development, that 7 days tissue is regarded as the "Introduction stage" .

The 4Ps considerations of 7 Days Tissue in the introduction stage include:

1.Product development: research and development of the basic technology and product concept, determining the product features and quality level.

2.Pricing: should penetration pricing or a skimming price strategy be used? A skimming price strategy might be appropriate where there are very few competitors.

3.Distribution: distribution might be quite selective until consumer acceptance of the product can be achieved.

4.Promotion: marketing efforts are aimed at early adopters, and seek to build product awareness and to educate potential consumers about the product.

Sources from:http://www.tomspencer.com.au/2009/01/25/product-life-cycle-model/