"Up your game"
This series of print ads come from the brand-Lentheric, which is the same high-end and sexy brand in my last post. In the adverts, the directors try to use contrast and denotation to promote their products with sexy ladies. In fact, the sexy babies are really attractive but i think the metaphor is not used quite smart to associate with the tagline: UP your game which i like.
Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Art Director: Riaan van Wyk
Copywriter: Jed Dawson
Executive Creative Director: Stephen Burke
Art Director: Riaan van Wyk
Copywriter: Jed Dawson
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