IMC- integrated marketing communication
PLC - Product life cycle
Marketing Mix: 4Ps
http://www.provenmodels.com/13/four-principles-of-the-marketing-mix/mccarthy
1. product: select the tangible and intangible benefits of the product
2. price: determine an appropriate product pricing structure
3. promotion: create awareness of the product among the target audience
4. place: make the product available to the customer
Promotional Mix: A P P S
Today we have the rich lesson in marketing knowledge, and learned how to application the rules in our project.
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