Branding with Pattern

3M is the worldwide corporation, with long history in US.
We are also use her Post-its and taps in daily life.

But... Have you aware of her representative pattern:


Sometimes when we design the corporate identity of A brand, other than colors,typefaces and graphics, pattern is also the choices. The checkered pattern with yellow lines and slanting interbars is the beautiful symbol of 3M's Scotch.