Design make playing become learning

" LEGO serious play" For Business

LEGO SERIOUS PLAY is an innovative, experiential process designed to enhance innovation and business performance. Based on research that shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, LEGO SERIOUS PLAY deepens the reflection process and supports an effective dialogue - for everyone in the organization.

These series of LEGO toys have 4 main purposes:

1.Strategy development and exploration
Examine and evaluate relations to external partners and clients.
2.Organizational development
For management, teams and individual employees.
3.Innovation and product development
Unleash creative thinking and transform ideas into concrete concepts.
4.Change management
Facilitate and implement structural changes and mergers.

I love the creative and competitive idea of this set of construction toys from LEGO, but I think the name is not good to show the relax and playful association. In the view of the officers, they may want to learn from more interesting and challenging playing.