In the last Tutorial lesson, we have learned Two "MIX"s.
One is Marketing Mix: 4Ps , and other one is Promotional Mix: A P P S .
A P P S are short for Advertising , Personal Selling , Public Relation and Sale Promotion.
When we think of Promote 7 Days tissue, there are 4 aspects for us to concern.
The first presentation we made only focus on the "advertising Part"- Print ads campaign ,Package design and Corporate Identity. Maybe in the final preseantation, we can apply A P P S to organize our promotion campaign.
Promotion is our focus in 4Ps channels, which can be carried out in various ways:
- advertising (developing brand awareness);
- publicity (sponsoring a sports team);
- public relations (donating to charity);
- celebrity appearances;
- door to door sales;
- price discounting (see section 1, “Price”);
- quantity discounting (two for one offers, bundling).
One is Marketing Mix: 4Ps , and other one is Promotional Mix: A P P S .
A P P S are short for Advertising , Personal Selling , Public Relation and Sale Promotion.
When we think of Promote 7 Days tissue, there are 4 aspects for us to concern.
The first presentation we made only focus on the "advertising Part"- Print ads campaign ,Package design and Corporate Identity. Maybe in the final preseantation, we can apply A P P S to organize our promotion campaign.
Promotion is our focus in 4Ps channels, which can be carried out in various ways:
- advertising (developing brand awareness);
- publicity (sponsoring a sports team);
- public relations (donating to charity);
- celebrity appearances;
- door to door sales;
- price discounting (see section 1, “Price”);
- quantity discounting (two for one offers, bundling).
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